This paper analyses the efficacy of the Gender Equality Matters (GEM) educational programme in raising awareness, building confidence, and enhancing capacity levels among children to tackle gender stereotyping, gender-based bullying and gender-based violence (GBV). While many primary schools are open to engaging children in the aforementioned topics, current literature perceives the lack of age-appropriate classroom materials, curriculum overload, and specific training for both parents and teachers, as existing barriers. GEM is an EU-funded project, including over 2,500 participants across five partner countries (Ireland, Spain, Italy, The Netherlands, Greece)ed and need plenty of support and reassurance while at the same time showing them that bullying behaviour is always wrong.